ABOUT US

Ocean Direct is a full service saltwater store located in Longwood Florida.  Although the name "Ocean Direct" is only a four years old, the owner George Russo Has been in the aquarium trade for a over 30 years.  George Russo was born in California, and found plenty of work working with all the many wholesalers out in Los Angeles.  He has always kept in contact with his friends out there, which has been a tremendous plus in getting the best livestock coming out of LA.  Once George moved to Central Florida, he opened up his first retail store, "Fins and Feathers", in Apopka.  After getting tired of cleaning up bird feathers every day, George dropped the birds and started "Seven Seas" in Longwood on 434.  Having that great location and the best variety of fish and corals grew his business to be one of the best in Central Florida.  After a fire next door forced George to move locations, he once again built a great store which was a little larger than his first location.  After nine years of running Seven Seas, George sold the business to pursue the wholesale aspect of the fish business.  After a year of wholesaling, he realized that he missed the people aspect of retail, and George and formed Ocean Direct.

The rest, they say, is history!